My Blog
Fascinating. This study in Odenplan, Stockholm tested the theory that if you make stairs fun, people will choose them over an escalator located next to it. Workers placed sensors and colored panels over the stairs to make them look and act like a piano keyboard. The video below shows the result. It also demonstrates a larger concept -- the power of design to influence behaviors.
In your business, what are you doing to take advantage of human nature through design? Do you even understand what your users' behaviors are? Product functions, services, websites, brochures...all can benefit from rethinking the interplay between behaviors and design triggers. See the video after the break.
Aimee Mullins (@aimeemullins) is inspiring, but listening to her speak, she almost convinces you that she's not really doing anything special. After all, if we look through the eyes of a child and hear without our learned, societal filter on, we realize that she is just living free from the handicap that we all bear. She doesn't have legs like ours. Her's are better. They're interchangeable. They're customizable for the situation. Want to be a bit taller. No problem. Need an extra spring in your step. No problem. She has turned what many might see as an obstacle into an opportunity. She exploits that opportunity through design. In your business, are you seeing with new eyes today? Are you rethinking obstacles and turning them into opportunities? Enjoy her talk and challenge yourself.
