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Powerful Design: Making Stairs Fun
(My Blog/Design)
... the stairs to make them look and act like a piano keyboard. The video below shows the result. It also demonstrates a larger concept -- the power of design to influence behaviors. In your business, what ...
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eReader Wars & The Entertainment Panel
(My Blog/Design)
... by vendors, puchased virtually online anywhere and stored by the user without overflowing either's shelves. Wow. This is a simplistic view. Let's think about a few human behaviors that dampen the ...
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Traditional Marketing Vs. New Marketing
(My Blog/Effectiveness)
... traditional broadcast marketing remains in the mix. The payoff is better understanding of your market behaviors and "activated" brand warriors fighting for what you are offering. As I said in a tweet ...
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Loyalty - It's Earned Every Day or It's Lost
(My Blog/Behaviors)
... you might do with a real-life object and it fits my behaviors. I have a love / hate relationship with my Apple iPhone. It's a groundbreaking, marvelous experience and it's a broken one at the same ...
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Are You Speaking Their Language?
(My Blog/Relevance)
... we can get caught up in jargon and stop actually communicating with our markets. Much of what I do is help clients to think through how to cater to today's behaviors and speak in relevant language that ...
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Design Ethnography - Knowing Without Showing
(My Blog/Design)
... (positive or negative) and then, across the user sample, what frameworks can be derived to model the behaviors. The frameworks will be used to communicate the underlying learning, while the actual user ...
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My Wife's a "Hot Single"?
(My Blog/Social Media)
... risk of their sometimes "rogue" partner behaviors. Perhaps Facebook was struggling with the belief that users would not opt-in because the value proposition was hard to convey, so they imposed the change ...
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Build Strong Relationships
(Overview/Home Slider)
... your company personality, audience and resources. Stay in the conversation. It's hard to get people to change their behaviors. It costs a lot and often fails. In this noisy world, it's high risk. Get ...
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They Made Me Stop And Pay Attention.
(My Blog/Design)
... consider human behaviors and trigger them to capture engagement and hold it. That is what your web site / online touchpoints (Twitter, LinkedIn, Blogger, Facebook page...) should do. In the near future, ...
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Backstory / History
(About Us/General)
... interactive experiences can do to augment and enhance a core business. Regardless of whether your business is high or low tech, it's safe to assume that the technologies and behaviors have moved so quickly ...
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Behaviors
(Category)
