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Your Brand Should Tell Your Story
(My Blog/Design)
... quite well. He seems like a guy that you would want to get to know better. That's really the story of business branding as well. Make customers want to know you better. Startup guru, venture capitalist ...
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Experiences Matter More Than Things
(My Blog/Behaviors)
... advertising. He spoke about a client hotel that was floundering and then hit on the experiential marketing idea. They had all of the same luxuries that other hotels had from pillows to customer service, ...
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Do You Speak Keyword?
(My Blog/Relevance)
Most of us probably already know that keywords (not just those in metadata) make a difference in your search engine battle to the top (organic SEO), and through that, to the top of your potential customer's ...
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Auto Hashtag Is Not A Practice In Turkey
(My Blog/Social Media)
... of useful and/or entertaining information out there in bite-sized chunks. One way that I recommend that customers get their feet wet is to "listen" before speaking. Go to http://search.twitter.com and ...
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Does My Bank Respect Our Relationship?
(My Blog/Behaviors)
... but I can sign up or reject/shred them without confusion. Relationship Equity While at 3Com, U.S.Robotics or AOL, I understood that our relationship with our customers could be steered only somewhat. ...
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iPhone AppStore Dynamics Revealed
(My Blog/Effectiveness)
... so you will need to promote them through your other channels (mailings, press, website...). You should probably charge a nominal fee (test several levels live, your customers are unlikely to be able ...
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Loyalty - It's Earned Every Day or It's Lost
(My Blog/Behaviors)
... be making. Let's summarize them: Hide Your Business Model - We all have business models that make our customer relationships pay in the first place. However, the most successful business models don't ...
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United Breaks Guitars - The Lesson?
(My Blog/Social Media)
Just last month, Dave Carroll and his band posted a YouTube video highlighting an episode of failed customer service by United Airlines after the baggage handlers at O'Hare Airport in Chicago tossed their ...
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Are you 90% Fluff &10% Gold?
(My Blog/Relevance)
... your site. Are you providing value? Do you support a cause that starts to build a closer relationship with your customers? Do you start a conversation that they want to join and can continue later or take ...
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Getting In The Path of Behavior
(My Blog/Relevance)
We want to be meaningful. In order to form ongoing relationships with customers, we need to be meaningful in their lives. Do we fit what they care about today? Are we in their daily routine or at least ...
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Facebook's Struggle With User Rights
(My Blog/Social Media)
One of the cornerstone principles of Web 2.0 is empowering the customer/user to become truly a part of your online experience, not just a spectator. This is a powerful engagement tool and can build strong, ...
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Build Strong Relationships
(Overview/Home Slider)
... in your customer's "path of behavior". Where do your customers go online? What do your customers do routinely every day or week and how can you get in that path of behavior? Schedule a free consultation ...
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Inspire Customers To Join Your Cause
(Overview/Home Slider)
... or a local business that helps the little league. Let your business support your cause and make your cause support your business. Let's find your cause. Get your customers to really care about your business ...
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Get More Out Of What You Have
(Overview/Home Slider)
... issue. We can find out where your customers might be getting lost. Is your message crisp? Your message may need to be refined to make it be more like a 2x4 between the eyes to wake up your customers. Did ...
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They Made Me Stop And Pay Attention.
(My Blog/Design)
... you MUST go beyond just a site and become an engaging "cause" to your customers, no matter what industry you are in or you will find yourself increasingly perceived as irrelevant. But, what is your cause? ...
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Backstory / History
(About Us/General)
... turn their online experiences into online conversations with their customers. Since then, it has become clear that, in addition to that original purpose, companies are struggling with how to keep their ...
