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7 Tips For Writing the Perfect Tweet
(My Blog/Social Media)
... RETWEET a few of the tweets that you really find interesting. This is just like forwarding an email that you received, only anybody can see it. Originally, retweets were distinguished by "RT" leading the ...
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Experiences Matter More Than Things
(My Blog/Behaviors)
... these purchases offer lingering satisfaction. Not really and research has just confirmed it. It turns out that spending on EXPERIENCES, not possessions, generates more long-lasting satisfaction. In ...
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Do You Speak Keyword?
(My Blog/Relevance)
Most of us probably already know that keywords (not just those in metadata) make a difference in your search engine battle to the top (organic SEO), and through that, to the top of your potential customer's ...
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What is Google Thinking With Nexus One?
(My Blog/Design)
... have Apple alone dictating the future of the phone ecosystem. Google will provide much of the content for free (advertising-funded). What the carriers need to do is learn to compete in the new model just ...
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Aimee Mullins - Redefining ImageThrough Design & Legs
(My Blog/Design)
... without our learned, societal filter on, we realize that she is just living free from the handicap that we all bear. She doesn't have legs like ours. Her's are better. They're interchangeable. They're ...
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To Android, Or Not To Android?
(My Blog/Design)
... for my actual phone desktop and I can change alert tones. This simple act of "Jailbreaking" just lets me do what I can do on my PC or Mac already. I can decide for myself how I want it to look and what ...
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eReader Wars & The Entertainment Panel
(My Blog/Design)
... long. I go through a lot of them in a stretch. I go through far fewer books (or movies for that matter, but even movies are only two hours long). It's just easier to carry the book or put the eBook on ...
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iPhone AppStore Dynamics Revealed
(My Blog/Effectiveness)
I don't know how many of you distribute applications over Apple's iPhone AppStore, but many of you may be purchasers or, frankly, just interested in how the economics and application popularity work. You ...
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Traditional Marketing Vs. New Marketing
(My Blog/Effectiveness)
... lack the support at senior levels to substantially increase the marketing dollars allocated to digital media." and finally "What we’re describing here is more than just a change in the marketing mix ...
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Loyalty - It's Earned Every Day or It's Lost
(My Blog/Behaviors)
... for a while. All hacking really means in this context is that I made my iPhone just like a Mac or PC is out of the box. I took off the protective electronic wrapper that kept me from customizing. I thought ...
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United Breaks Guitars - The Lesson?
(My Blog/Social Media)
Just last month, Dave Carroll and his band posted a YouTube video highlighting an episode of failed customer service by United Airlines after the baggage handlers at O'Hare Airport in Chicago tossed their ...
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Are You Speaking Their Language?
(My Blog/Relevance)
... effective is it to tweet? Conversely, if your audience is already tweeting and you are not in that conversation, how well are you maintaining a connection with them? Segment how you keep in touch just ...
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Design Ethnography - Knowing Without Showing
(My Blog/Design)
... "natural" - find the rules and why and when they are broken Become the master of the obvious - find the center, the core...don't ignore the obvious Don’t fear the details - not just what they did, ...
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Facebook's Struggle With User Rights
(My Blog/Social Media)
One of the cornerstone principles of Web 2.0 is empowering the customer/user to become truly a part of your online experience, not just a spectator. This is a powerful engagement tool and can build strong, ...
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Get More Out Of What You Have
(Overview/Home Slider)
Make your online investments pay. A broken website is like having a hole in your fishing net. You will lose opportunities. You may just need help with website optimization. Your site could have a usability ...
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They Made Me Stop And Pay Attention.
(My Blog/Design)
... a vehicle and you saw these signs? Truly Purple Cow expressions for these companies. Their effectiveness is more than just the oddity of the images, their placement and messaging. What these signs do is ...
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Backstory / History
(About Us/General)
I started Vivosity Consulting, LLC in 2008 to share what I have learned about human interactions online over a 20 year career. I knew that many companies just don't have the in-house experience to effectively ...

