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1. Experiences Matter More Than Things

   (My Blog/Behaviors)

   ... Cake - Luxury Is Personal I first came across this phenomenon when I read the book "Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes" by Pamela N. Danziger. I was trying ...

2. Branded Social Media

   (My Blog/Social Media)

   As has been true for decades in tech marketing, we often believe that our own hype is so grand that we miss the end users...who have lives. It has been fascinating watching and participating in the evolving ...

3. What is Google Thinking With Nexus One?

   (My Blog/Design)

   ... Because they had to do so to gain market share. Enter Google. Google has tried to play in the Apple iPhone ecosystem with Google Maps and integrated Google Search in the browser, but Apple has recently ...

4. Does My Bank Respect Our Relationship?

   (My Blog/Behaviors)

   ... are unnecessary. Secondly, they misunderstand that given privacy and identity theft issues, a bank's relationship with it's customers should be a blatantly forthright one. You can market to me, but make ...

5. To Android, Or Not To Android?

   (My Blog/Design)

   ... is still far superior to the odd combination of keyboards, shapes and applications from the Android world. The ads are great, but here are my concerns: It's an early adopter market that has yet to ...

6. Online Video Growth & Advertising That Works

   (My Blog/Relevance)

   I attended an eMarketer webinar today to get updated on the video advertising world. eMarketer CEO Geoff Ramsey spoke about "Online Video as the Internet and TV Converge". It has been a while since I lived ...

7. eReader Wars & The Entertainment Panel

   (My Blog/Design)

   ... some media have been focused on the purpose-built eReader market with Sony's Reader ($199 - http://bit.ly/nGxOa) and Amazon's Kindle ($299 - http://bit.ly/xpGj1). The idea is that today's digital world ...

8. Innovation Means Commitment

   (My Blog/Effectiveness)

   ... ) to uncover new ways to serve your market profitably, "Visualized success" and clear documentation along with how to identify "success" if/when it happens, Ability to execute crisply to deliver ...

9. iPhone AppStore Dynamics Revealed

   (My Blog/Effectiveness)

   ... enough target market to generate significant revenues. Finally, having an application that is unique and targets something that is "hot" and does it in a highly "sneezable" way (viral) certainly helps. ...

10. Traditional Marketing Vs. New Marketing

    (My Blog/Effectiveness)

    Recently, Guy Kawasaki tweeted about a study that was posted on Social Media Today called "Social Media case study: Broadcast vs. Engagement in forums". The idea is that the traditional marketing concept ...

11. Loyalty - It's Earned Every Day or It's Lost

    (My Blog/Behaviors)

    ... of who you are. All you need to do is take a walk through a shopping mall and you will see kiosks with all sorts of phone adornments and the iPhone case market is huge. So why can't I have the wallpaper ...

12. Are you 90% Fluff &10% Gold?

    (My Blog/Relevance)

    ... and web design. So many user experiences contain too much information and bury their "gold". Worse yet, there may be little "gold" at all, but a lot of fluff. This not only hurts your classic marketing: ...

13. Are You Speaking Their Language?

    (My Blog/Relevance)

    ... we can get caught up in jargon and stop actually communicating with our markets. Much of what I do is help clients to think through how to cater to today's behaviors and speak in relevant language that ...

14. Design Ethnography - Knowing Without Showing

    (My Blog/Design)

    ... from what is really happening in the market. We get so used to filtering information through our own lenses that we can miss new opportunities to better serve our audiences or to attack a new opportunity. ...

15. My Wife's a "Hot Single"?

    (My Blog/Social Media)

    ...  What mistakes did they make? Facebook didn't follow the premise of "permission marketing" popularized by Seth Godin. If they believed that the policy change was a good idea for both users and Facebook, ...

16. Getting In The Path of Behavior

    (My Blog/Relevance)

    ... They waited until they saw where the students had worn down the grass and then put sidewalks there. Online Marketers (or any marketer) can sometimes get in the habit of "putting in the sidewalks" without ...

17. Impact Over Time

    (Portfolio/Testimonials)

    ... like Wisconsin knows cheese! Rob is phenomenal at driving profitable innovation in high tech consumer markets based on thorough knowledge of what users find compelling and worth paying for. If I had an ...

18. Build Strong Relationships

    (Overview/Home Slider)

    Keep it fresh & Go where the people are. Don't 'set it and forget it'. Show that your business stays current and is knowledgeable and involved in your marketplace and communities. Keep your story ...

19. Execute Wisely

    (Overview/Home Slider)

    ... down the grass and then put sidewalks there. Online Marketers can sometimes get in the habit of "putting in the sidewalks" without taking the time to see where the paths go. Know where your paths should ...

20. Backstory / History

    (About Us/General)

    ... diverse experience is that it positions me to assist with offer planning, usability, design ethnography, understanding research, branding, integrated marketing programs and consumer behaviors and much ...

21. Consulting Services

    (Services/General)

    Vivosity Consulting is your personal trainer for online marketing. You need Vivosity if: Your print ads are costly and the ROI is not working for you. You're not even sure who your web firm is anymore. ...