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Experiences Matter More Than Things
(My Blog/Behaviors)
... Cake - Luxury Is Personal I first came across this phenomenon when I read the book "Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes" by Pamela N. Danziger. I was trying ...
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Branded Social Media
(My Blog/Social Media)
As has been true for decades in tech marketing, we often believe that our own hype is so grand that we miss the end users...who have lives. It has been fascinating watching and participating in the evolving ...
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Does My Bank Respect Our Relationship?
(My Blog/Behaviors)
... it is their job to monitor, ask and honor our relationship. HOWEVER, I still like Associated Bank and plan to stay with them, but clearly I wish that they had made a better marketing decision. How might ...
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Innovation Means Commitment
(My Blog/Effectiveness)
... item 4 as documented and Publicize even small successes internally to serve as "mental kindling" for future innovations. What often happens is that "innovation" is a marketing program that becomes ...
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Traditional Marketing Vs. New Marketing
(My Blog/Effectiveness)
Recently, Guy Kawasaki tweeted about a study that was posted on Social Media Today called "Social Media case study: Broadcast vs. Engagement in forums". The idea is that the traditional marketing concept ...
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Are you 90% Fluff &10% Gold?
(My Blog/Relevance)
... and web design. So many user experiences contain too much information and bury their "gold". Worse yet, there may be little "gold" at all, but a lot of fluff. This not only hurts your classic marketing: ...
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Design Ethnography - Knowing Without Showing
(My Blog/Design)
... (ethnography). He laments that “observation remains the most under-utilized qualitative technique in marketing research”. Reasons given for this are that the research seems like a waste of time – “interesting, ...
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My Wife's a "Hot Single"?
(My Blog/Social Media)
... What mistakes did they make? Facebook didn't follow the premise of "permission marketing" popularized by Seth Godin. If they believed that the policy change was a good idea for both users and Facebook, ...
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Getting In The Path of Behavior
(My Blog/Relevance)
... taking the time to see where the paths go." When I heard this, it clicked for me that marketing, offline or online, is really about seeing where the paths go and putting ourselves and our message along ...
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Impact Over Time
(Portfolio/Testimonials)
... existing business that needed more "user centered innovation" or a startup that needed a Marketing/Product ROCK STAR, Rob Hudson would be the first person I would try to hire!” May 8, 2007 Don Fotsch, ...
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Build Strong Relationships
(Overview/Home Slider)
... should consider it. Companies that properly use Conversation Marketing are showing that it makes a positive financial impact. What you NEED is someone to spend time to help you create a plan that fits ...
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Backstory / History
(About Us/General)
... diverse experience is that it positions me to assist with offer planning, usability, design ethnography, understanding research, branding, integrated marketing programs and consumer behaviors and much ...
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Consulting Services
(Services/General)
Vivosity Consulting is your personal trainer for online marketing. You need Vivosity if: Your print ads are costly and the ROI is not working for you. You're not even sure who your web firm is anymore. ...
