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1. The New Cost of Blogging: Old Media vs. New Media

   (My Blog/General)

   You might not have noticed this happening over the last few years, but so-called "old media" or "Mainstream Media / MSM" (which is a total misnomer) is struggling against New Media (bloggers, online journalists ...

2. comScore Study Highlights Video Ad vs. Display Ad Effectiveness

   (My Blog/Effectiveness)

   ... other research also shows that not all video is created equally. In my blog post "Online Video Growth & Advertising That Works", I highlighted research by Advertising.com showing that key variables ...

3. Do You Speak Keyword?

   (My Blog/Relevance)

   ... click list. It's absolutely not the only thing that matters, but it can make a huge difference in gaining an online audience. I see my web consulting customers making mistakes in this area often and have ...

4. What is Google Thinking With Nexus One?

   (My Blog/Design)

   ... been so dominating and successful with its search, advertising and Gmail plays that it has created a few scared rabbits. Google's reach extends to and through so much of our online lives today, that some ...

5. Online Video Growth & Advertising That Works

   (My Blog/Relevance)

   I attended an eMarketer webinar today to get updated on the video advertising world. eMarketer CEO Geoff Ramsey spoke about "Online Video as the Internet and TV Converge". It has been a while since I lived ...

6. eReader Wars & The Entertainment Panel

   (My Blog/Design)

   ... as an online bookstore also seems to lend support for the concept. That is, virtual shelf space on the Internet makes it possible to inventory and deliver a far wider range of titles than a brick and mortar ...

7. Traditional Marketing Vs. New Marketing

   (My Blog/Effectiveness)

   ... "cool" and being desired yourself. You get that message out in numerous ways - print, TV, online - and in contexts - sporting events, concerts - that might match the desire with a purchase moment. This ...

8. Are you 90% Fluff &10% Gold?

   (My Blog/Relevance)

   ... with them via Twitter or a subscription? Don't be coy. Nobody wants to play word games with you. Be up front about what you do and how you will serve them. Know your audiences. Almost every online ...

9. Are You Speaking Their Language?

   (My Blog/Relevance)

   ... a company a few years ago called their blogging tools "online journals" because they felt that their market wouldn't understand "blog". However, "blog" was defining a new experience that much of the target ...

10. Protecting Wisconsin's Lakes - My Cause

    (Passions/Categories)

    ... the new homes? Probably not. I am part of a team that measures water depths routinely as part of our watchdog program. Hopefully, this will help. More information: WI State Journal JSOnline  ...

11. Design Ethnography - Knowing Without Showing

    (My Blog/Design)

    ... people can afford to do in a career (6 projects at various levels - online video twice, photos, communications, networking, and home media) and it has been an honor each time. They have been the top design ...

12. My Wife's a "Hot Single"?

    (My Blog/Social Media)

    ... wife. Source: http://bit.ly/WLlVC In an earlier post, I discussed the important role of honoring the trusted relationship that we create with our guests online. Facebook's change of policy regarding ...

13. Getting In The Path of Behavior

    (My Blog/Relevance)

    ... They waited until they saw where the students had worn down the grass and then put sidewalks there. Online Marketers (or any marketer) can sometimes get in the habit of "putting in the sidewalks" without ...

14. Facebook's Struggle With User Rights

    (My Blog/Social Media)

    One of the cornerstone principles of Web 2.0 is empowering the customer/user to become truly a part of your online experience, not just a spectator. This is a powerful engagement tool and can build strong, ...

15. The Words That Matter Change

    (My Blog/Relevance)

    By now, you probably know that being found online has something to do with keywords and search engines and the interactions of these. Since I was close to the Google hive when I worked at AOL in Dulles, ...

16. Impact Over Time

    (Portfolio/Testimonials)

    ... person to work with. He is very knowledgeable about ongoing trends in the fast-moving online landscape and continually stays up-to-date. Rob was engaged with our project throughout the development process, ...

17. Build Strong Relationships

    (Overview/Home Slider)

    ... in your customer's "path of behavior". Where do your customers go online? What do your customers do routinely every day or week and how can you get in that path of behavior? Schedule a free consultation ...

18. Execute Wisely

    (Overview/Home Slider)

    ... down the grass and then put sidewalks there. Online Marketers can sometimes get in the habit of "putting in the sidewalks" without taking the time to see where the paths go. Know where your paths should ...

19. Get More Out Of What You Have

    (Overview/Home Slider)

    Make your online investments pay. A broken website is like having a hole in your fishing net. You will lose opportunities. You may just need help with website optimization. Your site could have a usability ...

20. They Made Me Stop And Pay Attention.

    (My Blog/Design)

    ... consider human behaviors and trigger them to capture engagement and hold it. That is what your web site / online touchpoints (Twitter, LinkedIn, Blogger, Facebook page...) should do. In the near future, ...

21. Sites That Work

    (Overview/Home Carousel)

    ...and you don't know it? It's very easy to click away from a second rate website. Make your online investment work for you 24/7. Don't Frustrate. Delight.  ...

22. Let's Connect Directly

    (About Us/General)

    Don't wait for weaknesses in your online experience to hurt your business. Simply fill out the form below suggesting a good time for you and I'll call to schedule your free consultation.  ...

23. Backstory / History

    (About Us/General)

    I started Vivosity Consulting, LLC in 2008 to share what I have learned about human interactions online over a 20 year career. I knew that many companies just don't have the in-house experience to effectively ...

24. My Passions

    (About Us/General)

    ... depths routinely as part of our watchdog program. Hopefully, this will help. More information: WI State Journal JSOnline Happy Things   H8ZuKF3dxCY Competition In Partnership With Nature ...

25. Vivosity Web Consulting Portfolio

    (Portfolio/General)

    ... and where they can improve the performance of their exisiting online activities with follow-up to ensure ongoing effectiveness. Some clients utilize Vivosity Consulting to fully develop their web experience ...

26. Consulting Services

    (Services/General)

    Vivosity Consulting is your personal trainer for online marketing. You need Vivosity if: Your print ads are costly and the ROI is not working for you. You're not even sure who your web firm is anymore. ...

27. Homepage Message

    (Overview/General)

    Vivosity Consulting will help you to turn your online activities into an intelligent, profitable resource.  ...