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Experiences Matter More Than Things
(My Blog/Behaviors)
How often have you fallen prey to the science of the impulse purchase? A magazine or candy bar at the grocery store check out line. The today only "amazing deal", but WAIT, there's more. Gadget guys like ...
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Vivosity Consulting Called to Create Film Site
(My Blog/Social Media)
... spun by two of the characters, Scooter and Otis, in hopes of viral interest and to connect with the social media crowd. The site launched today. The Chicago-based film is called Shine Baby Shine and ...
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What is Google Thinking With Nexus One?
(My Blog/Design)
... been so dominating and successful with its search, advertising and Gmail plays that it has created a few scared rabbits. Google's reach extends to and through so much of our online lives today, that some ...
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Aimee Mullins - Redefining ImageThrough Design & Legs
(My Blog/Design)
... opportunity through design. In your business, are you seeing with new eyes today? Are you rethinking obstacles and turning them into opportunities? Enjoy her talk and challenge yourself. From the ...
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Online Video Growth & Advertising That Works
(My Blog/Relevance)
I attended an eMarketer webinar today to get updated on the video advertising world. eMarketer CEO Geoff Ramsey spoke about "Online Video as the Internet and TV Converge". It has been a while since I lived ...
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eReader Wars & The Entertainment Panel
(My Blog/Design)
... some media have been focused on the purpose-built eReader market with Sony's Reader ($199 - http://bit.ly/nGxOa) and Amazon's Kindle ($299 - http://bit.ly/xpGj1). The idea is that today's digital world ...
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iPhone AppStore Dynamics Revealed
(My Blog/Effectiveness)
... iPhone applications that they track today. If you are considering getting involved with the Apple AppStore, even just for free exposure and awareness building, this may be a presentation worth watching. ...
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Traditional Marketing Vs. New Marketing
(My Blog/Effectiveness)
Recently, Guy Kawasaki tweeted about a study that was posted on Social Media Today called "Social Media case study: Broadcast vs. Engagement in forums". The idea is that the traditional marketing concept ...
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Are You Speaking Their Language?
(My Blog/Relevance)
... we can get caught up in jargon and stop actually communicating with our markets. Much of what I do is help clients to think through how to cater to today's behaviors and speak in relevant language that ...
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Art That Communicates To Multiple Senses
(Passions/Categories)
... grew tired of it and left me alone. Now, today I know that this was risky and perhaps stupid, but I was a college student and "invincible" at the time. After a deal was struck that included my belt and ...
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Competition In Partnership With Nature
(Passions/Categories)
I have been sailing throughout the Midwest since I was 7 years old. I started with X Boats and sail MC and C Scows today. Sailing is a fantastic sport since it combines athleticism, a "feel" for the performance ...
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Protecting Wisconsin's Lakes - My Cause
(Passions/Categories)
... immediately. The well is running today. With my promotional background, I was very active organizing, educating and promoting our cause with press interviews, editorials, conversations with legislators, ...
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Microblogging To The Extreme
(My Blog/Social Media)
... together like a global town hall. We did not do this. My model was Twittervision, but users would actively join the topic and you would be simultaneously viewing a single topic stream. Today, you can see ...
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Getting In The Path of Behavior
(My Blog/Relevance)
We want to be meaningful. In order to form ongoing relationships with customers, we need to be meaningful in their lives. Do we fit what they care about today? Are we in their daily routine or at least ...
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Art In Aggregate
(My Blog/Art & Creativity)
I have seen these pieces several times and happened to come across them again today. I'm compelled to mention them today because of the parallels with other topics that are top of mind for me, the beauty ...
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The Words That Matter Change
(My Blog/Relevance)
... dog, big honcho) listing. What set of keywords are right for your company and how you get them to work for you is unique to your business and a longer conversation, but the most important thought for today ...
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Build Strong Relationships
(Overview/Home Slider)
... timely and useful. This takes an allocation of resources. So when that LinkedIn person or Twitter expert tells you that you need to go all in, think twice. Social media is a huge phenomenon today and you ...
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Backstory / History
(About Us/General)
... price points, but we had a fabulous product and the line lives today as the Escient Fireball line. I went on to connect with Don Fotsch at AOL's Broadband group to help drive the transition from the ...
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My Passions
(About Us/General)
... Lake Beulah in 1908, buying land and building a house on the property that is still in the family today. Dr. George was a medical doctor and Professor of Clinical Surgery at the Loyola University Medical ...
