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1. 7 Tips For Writing the Perfect Tweet

   (My Blog/Social Media)

   The site Twittercism.com posted a good summary of tips for writing effective tweets on Twitter. I will share the top 7 tips below. Why should you care? Many of you may not yet even understand why Twitter ...

2. Your Brand Should Tell Your Story

   (My Blog/Design)

   ... have been told poorly and are not well understood. He shows his deep understanding of branding by creating his own personal brand through an extraordinary hair style that will help you to remember him ...

3. Experiences Matter More Than Things

   (My Blog/Behaviors)

   ... to understand as a marketer why people pay amazing amounts for certain things in their lives even when they have limited means. It's also a wonderful study in "what should I REALLY do if I win the lottery?". ...

4. The New Cost of Blogging: Old Media vs. New Media

   (My Blog/General)

   ... this ecosystem to build or retain audience. After all, the intelligent reader will follow links to the orginal source to understand context. The NYT describes "Fair Use" as follows: ...vague doctrine ...

5. comScore Study Highlights Video Ad vs. Display Ad Effectiveness

   (My Blog/Effectiveness)

   ... 300 Million impressions (# times anyone saw the ads). The goal of the research was to "understand how display ads and video ads increased visitation to the advertised brands' Web sites and how they increased ...

6. Auto Hashtag Is Not A Practice In Turkey

   (My Blog/Social Media)

   I fully understand that many of you may not yet be active on Twitter. I sympathize with the confusion as to why you should change your ways, but I encourage you to give it a whirl. There is a whole lot ...

7. Does My Bank Respect Our Relationship?

   (My Blog/Behaviors)

   ... asking me to simply sign a document to take care of this issue. The only problem was, it was merely a sales pitch disguised as an official notice. It took several reads to fully understand that the urgency ...

8. Powerful Design: Making Stairs Fun

   (My Blog/Design)

   ... are you doing to take advantage of human nature through design? Do you even understand what your users' behaviors are? Product functions, services, websites, brochures...all can benefit from rethinking ...

9. Innovation Means Commitment

   (My Blog/Effectiveness)

   ... effort and its conclusions, Solid understanding of what business you are in and an honest view of your company SWOT (strengths, weaknesses, opportunities and threats), "Vuja De" clarity (  http://bit.ly/thXDP ...

10. Traditional Marketing Vs. New Marketing

    (My Blog/Effectiveness)

    ... new talents that the basic, traditional marketer may not understand yet. Said another way, engagement marketing is essential to most new campaigns in order to compete for "eyeballs" and voices, even while ...

11. Loyalty - It's Earned Every Day or It's Lost

    (My Blog/Behaviors)

    ... it is primarily a phone and subject to those "rules". Ringtones - I'm not naive. I understand that there is a long fought battle with carriers who have benefited from closed-systems for years and profited ...

12. Are you 90% Fluff &10% Gold?

    (My Blog/Relevance)

    ... understand these qualities and have the spirit, perserverence, energy, ability, vision, and committment to success, both personally and professionally. 90% FLUFF and 10% GOLD Painful reading wasn't ...

13. Are You Speaking Their Language?

    (My Blog/Relevance)

    ... when using evolving terms and tools are important to receptiveness of your audience. Regardless of what methods you use to connect with your audiences, are you using the words that they will understand ...

14. Design Ethnography - Knowing Without Showing

    (My Blog/Design)

    ... How can we achieve knowing without showing? Understand what users want before they even know it themselves. If you show them a proposed design without underlying understanding, then they may unconsciously ...

15. Getting In The Path of Behavior

    (My Blog/Relevance)

    ... those behavioral paths in a language that our prospects can understand. What are our prospects paths? We want to be meaningful. In order to form ongoing relationships with customers, we need to be ...

16. Facebook's Struggle With User Rights

    (My Blog/Social Media)

    ... it is critical that once you invite users to become an integral part of your offering, you need to honor not just the written agreements, but also understand and respect the implied agreements that ensure ...

17. They Made Me Stop And Pay Attention.

    (My Blog/Design)

    I couldn't take my eyes off of these images. They made me pay attention and look closer to understand what was being expressed, as I controlled my laughter. Can you imagine if you were driving by such ...

18. Backstory / History

    (About Us/General)

    ... diverse experience is that it positions me to assist with offer planning, usability, design ethnography, understanding research, branding, integrated marketing programs and consumer behaviors and much ...

19. Consulting Services

    (Services/General)

    ...  You want to cut through the black box jargon and understand how to get results. You are confused about what to do online and want personal assistance with a strategy, implementation or both. Site ...