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18 November 2009
Posted in
Design
Fascinating. This study in Odenplan, Stockholm tested the theory that if you make stairs fun, people will choose them over an escalator located next to it. Workers placed sensors and colored panels over the stairs to make them look and act like a piano keyboard. The video below shows the result. It also demonstrates a larger concept -- the power of design to influence behaviors.
In your business, what are you doing to take advantage of human nature through design? Do you even understand what your users' behaviors are? Product functions, services, websites, brochures...all can benefit from rethinking the interplay between behaviors and design triggers. See the video after the break.
