Posted in
Design
I couldn't take my eyes off of these images. They made me pay attention and look closer to understand what was being expressed, as I controlled my laughter. Can you imagine if you were driving by such a vehicle and you saw these signs? Truly Purple Cow expressions for these companies. Their effectiveness is more than just the oddity of the images, their placement and messaging. What these signs do is consider human behaviors and trigger them to capture engagement and hold it. That is what your web site / online touchpoints (Twitter, LinkedIn, Blogger, Facebook page...) should do. In the near future, you MUST go beyond just a site and become an engaging "cause" to your customers, no matter what industry you are in or you will find yourself increasingly perceived as irrelevant. But, what is your cause? Who thinks this way? Who can take me beyond an advertising or simple web design mentality and into "thinking web sites"?
Keep reading past the jump.
I couldn't take my eyes off of these images. They made me pay attention and look closer to understand what was being expressed, as I controlled my laughter. Can you imagine if you were driving by such a vehicle and you saw these signs? Truly Purple Cow expressions for these companies. Their effectiveness is more than just the oddity of the images, their placement and messaging. What these signs do is consider human behaviors and trigger them to capture engagement and hold it. That is what your web site / online touchpoints (Twitter, LinkedIn, Blogger, Facebook page...) should do. In the near futrure, you MUST go beyond just a site and become an engaging "cause" to your customers, no matter what industry you are in or you will find yourself increasingly perceived as irrelevant. But, what is your cause? Who thinks this way? Who can take me beyond an advertising or simple web design mentality and into "thinking web sites"?
Keep reading.
http://www.flickr.com/photos/iam_ted/ (If you would like vehicle wraps like these, contact Tom Steepy at Signs Now and he can make it happen.)
...and look at this resume for a graphic artist. Think about all the levels of human engagement that he is exploiting. Truly a stand out expression of who he is, what he does and the quality of thinking that he can achieve.
What are you doing to stand out from the crowd online? Have you identified something about your company that is Purple Cow great or a cause to believe in? Do you engage and hold attention with truly relevant images, messaging and site flow that speaks directly to each of your target audiences or do you treat all of your visitors online the same? You certainly don't treat them all the same in person. Does your online presence get out into the crowd like the companies showcased above to bring people back to you to learn more?
At Vivosity Consulting, we focus on taking companies beyond web pages and into thinking web experiences that create engagement and build on top of messaging, brand essence and site technologies to bring in the human equation. This means sales for you. Contact us for a free initial consultation.
